What can I do to make my iron last longer?

Unplug it right after use.

Do not wrap power cords around the iron.

Clean the plate with a styling iron cleaner after each styling session.

Unplug it right after use (worth repeating).

Why should I invest in a professional flat iron vs. a drugstore brand? Is it really worth it?

Consumer flat irons (available from drugstores or Wal-Mart) are generally made with cheap materials and poorly designed.

Plate: Many consumer flat irons claim “ceramic” or “tourmaline”. The truth is most of them are made with aluminum plates coated with regular paint. Coating usually comes off plates after a few uses and hair gets caught/broken between the plates. Some consumers complained that their hair becomes thinner and thinner after using cheap flat irons for extended period of time.

Heating element: Maintaining constant temperature throughout the entire styling session is vital to the performance of a flat iron. Because consumer grade flat irons use cheap PTC heater that can not sustain a constant temperature, that’s reason why you have to go thru your hair many times to get it straight, thus causing more hair damage.

Performance: with consumer flat iron, curly hair reverts back quickly, your hair smell burning and is severely damaged after using it a while.

I am very confused, what is all the fuss about Ceramic, Ionic, Tourmaline and Infrared?

Ceramic or tourmaline is the coating material for the hot plates. Both materials produce negative ions when heated.

What are the benefits of ions?

Your hair carries positive electrical charges caused by dry friction and natural movement of the hair, it tends to spread out and become difficult to style. The positive electrical charges also cause hair cuticles to open , resulting in dull, unhealthy hair. The negative ions cancel positive electrical charges, thus smoothing, relaxing and repairing your hair.

Infrared – There is really nothing special about it. All heated objects (including all flat irons) produce far infrared ray. You can safely ignore this claim.

What temperature should I use for my hair?

Different hair texture requires different temperature. Third-party findings are tabulated as follows:

Texture	Recommended Temperature
Normal Hair	360-380 ºF (180°C – 190°C Celsius)
Very coarse, thick, curly or ethnic hair	380-410 ºF (190°C – 210°C Celsius)
Bleached, fragile, damaged or fine hair	Below 360ºF (180°C Celsius)

It is very important to buy a flat iron with adjustable temperature.

How do I maintain my styling iron?

•  Before carrying out any cleaning or maintenance, please make sure the appliance is unplugged  and has cooled down
• If the appliance isn’t working properly, check the plug and then check that the main electric supply is turned on. Do not tamper with it. For any repairs, please contact the technical service center authorized by the manufacture or its agent.
• Never wrap the power cord around the hair straighter when its unplugged
• If the cord of a hand-supported appliance is twisted, untwist the cord before use.
• The appliance has no user serviceable parts.

How do I clean my styling iron?

• Unplug before cleaning
• Clean with a damp sponge or cloth
• Do not immerse the product into water for cleaning
• Never use abrasive cleaner or brush to clean the product

How do I store my styling iron?

• Put the product into packaging when not in use and store neatly in a dry, cool location protected from direct sunlight
• Do not use the power cord to carry  the hair iron